The folks at Chevrolet are looking for anything but a typical car launch for the all-new Chevy Sonic. To show they mean business, they’ve already launched the car out of a plane and over the edge of a 100 foot tower strapped to a giant bungee cord (with some help from online viewers.) You can check out both of these Sonic stunts via their LetsDoThis.com microsite.
Posted in Marketing Innovation
Imagine this – you’re at the mall and instead of waiting in line at the food court just so you can deal with some punk kid with an attitude, you can just sit a table and swipe your phone to order a delicious, greasy meal. With NFC (Near Field Communication) technology and this innovative BrandTable concept, that’s exactly what you’ll be doing. The punk kid with an attitude is still going to have to give you your food though… for now.
Posted in Technology Highlight
Full House veterans Dave Coulier (Joey Gladstone) and Jodie Sweetin (Stephanie Tanner) have reunited for a five-episode web series called Can’t Get Arrested. The duo plays themselves – along with a guest role from Saved By The Bell’s Dennis Haskins (Mr. Belding) , portraying life after sitcom-stardom in a series that clearly owes a lot to Curb Your Enthusiasm. The main difference with that show though – besides airing on HBO and starring Larry David – is that Curb is actually funny.
Posted in Pop Culture
In preparation for next month’s return to the silver screen, The Muppets can now be seen daily at AMC theaters everywhere in this hilarious pre-film etiquette intro. Their upcoming film, simply titled The Muppets, hits theaters November 23rd and we’re pretty sure Neil Hamel (of the Innovations team) is already in line for tickets. Wocka, wocka, wocka!
Posted in Pop Culture
