ID \\ Monday, September 21, 2009

Good morning, and welcome to this week’s Monday edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Music, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.


Your Innovations Team

Pop Culture:

  • You know that time capsule you buried as a kid where you, or loved ones, could later dig it up and learn about your past? Well, the Swiss DNA bank has slightly evolved that idea. For $399 you can store your memories, and your DNA, in a former Swiss nuclear shelter.  

Technology Highlights:

  • Google Launches DoubleClick Ad Exchange – if AdWords and AdSense had a baby, this would be it. “Display ads will never be the same again.”

  • The TechCrunch50 wrapped up this week, demoing and launching some of the latest and greatest start-ups of the year. Here are some of our favorites that we’ll be continuing to track for potential marketing opportunities:

  1. Affective Interfaces – is an emotion sensing technology which could have some really cool consumer marketing applications. It uses webcams to analyze your customer’s facial expressions to help you understand how people feel about your brand, product, or messaging.
  2. Clixtr – turns smartphones into smartcameras. Users create events, upload mobile photos, and create real-time event photo streams with the users around them. This will be great for pushing brand awareness at big social events.
  3. iMo – transforms your iPhone/iPod Touch into a PC game controller. This is just a really cool way to play games on the PC for those who don’t like the traditional keyboard.
  4. ToonsTunes – a virtual world for kids where they can create their own music, share it, and socialize around it. The style is very similar to Club Penguin, which had huge success, and adds a really fun music creation, exploration element. Though geared towards kids, we can see this being fun for all ages.
  5. udorse – lets users endorse items in their personal photos and make money with click-throughs. Although Pixazza does something similar, udorse let’s users easily pull in, tag, and interact around their Facebook photos. This is a new trend/technology that we think you’ll see become better developed over time.

Marketing Innovation:

  • Caution! This street is EXTREMELY HOT! McDonalds gets creative with a free coffee promo in downtown Vancouver. They created a street lamppost that looks like a carafe pouring coffee into a cup.
  • Economy got you down? Let The Puma Index pick you back up. An interactive application that features male and female models stripping down to their Puma Bodywear underwear when the market is down, and dressing back up in Puma gear as the market recovers.

Music of the Week:

To keep you in the know we will tap industry tastemakers to help deliver a set of weekly picks. Our resident DJ is Douglas Caballero, the face of music for Current TV.  You can grab the songs that Douglas has picked from the link below.

Kid Cudi – “Make Her Say Ft. Kanye West And Common”
For the record: It’s no longer “Poker Face” but instead it’s “Poke Her Face”. My favorite rapper of the year Kid Cudi (from Cleveland) has created the stoner anthem of the year with “Day N Nite” and this song, his second single is just as catchy featuring rap’s Midwest heavyweights Common and Krazy Kanye AND the hook from weirdo pop princess Lady Gaga.

Mick Boogie + Peter Bjorn & John – “Nothing To Worry About (f/ Wale, Rhymefest and Young Chris)”
DJ Mick Boogie has worked with the likes of Jay-Z and Eminem. He remixed all of Swedish pop trio Peter, Bjorn & John’s latest album featuring rhymes from the who’s who of underground rap, creating one of the best mixtapes of 2009.

Drake, Bun B & Lil Wayne – “Uptown”
Hip Hop’s Canadian “it” kid has become the king of bedroom rap with his debut album. It’s a slow burning, slow jam when you’re with your special lady.

Emily Wells – “Juicy”
Keeping with the Hip Hop theme, have a listen to this white girl from Texas… Girl vocals, violins, weird samples and a cover of one of Notorious BIG’s best anthems? Hell yes.

Douglas on Current:
Twitter: dcaballero

Virals of the Week:

Though Kanye dominated the viral video spots last week, here’s a video of Fox 5 New York’s Ernie Anastos’ word mix up as he meant to say “Keep plucking that chicken!” Instead of “Keep…” well, you get the idea. The video garnered almost 1 Million views in a week – and many, many rewinds.

Innovations Viral Pick:

Other Cool Stuff:

This week’s contributors:

Karintha Touton

Ezra Cooperstein

Neil Hamel


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