ID \\ Monday, September 28, 2009

Good morning, and welcome to this week’s Monday edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Music, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.


Your Innovations Team

Pop Culture:

  • Check out this amazing paintball art. Colombian pop artist, Bon Yurt, creates an incredible, enormous portrait of Marilyn Monroe using a team of paintball players. It is modeled after Andy Warhol’s depiction of the actress, and took an enormous amount of coordination.
  • “Wii! This is FUN!” The Wii proves, yet again, its ability to entertain anyone for hours, and hours…and hours. At least that’s what it seemed to do for these policemen on a drug raid, for 9 hours to be exact. They’re going to be sore tomorrow. 

Technology Highlights:

  • Imagine never needing speakers coupled with screens again. No more wires, no more bulk, no more accessories…just a screen, with full body sound. A recent winner at Demo, that’s exactly what Emo Labs has given us – invisible speakers. You have to hear it to believe it.
  • Augmented reality hits the iPhone hard with the Bionic Eye! If it sounds like it should see through walls, it essentially does. It works in every US city, UK, France, and Tokyo,  and it lets you visualize points of interest located nearby.

Marketing Innovation:

  • “Phsst,” “Fizz,” “Ahh.” The sounds of Coca Cola. Coke is looking to its Facebook Fans to create videos of themselves making “the sounds of Coke.” Winners get to star alongside other Coke fans from around the World in a Coca Cola commercial. Check it out here.
  • Bounty isn’t afraid to let kids get their hands dirty. The brand sponsored the Make-a-Messterpiece Ultimate Kids Creative Studio in Chicago. The 10,000sqft studio aims to promote creativity and curiosity in children. And surely prove the cleaning power behind Bounty.

Music of the Week:

To keep you in the know we will tap industry tastemakers to help deliver a set of weekly picks. Our resident DJ is Douglas Caballero, the face of music for Current TV.  You can grab the songs that Douglas has picked from the link below.

Ghostface Killah – “Back Like That (Remix) Ft. Kanye West And Ne-Yo”
Wu-Tang alum releases his eighth solo album full of soulful sexual innuendo. The title of this LP is definitely his best and weirdest so far – maybe best of all time in hip hop: “Ghostdini Wizard Of Poetry In Emerald City”

Mika – “Blame It On the Girls”
Flamboyant Lebanese born, UK based pop artist (and Elton John fave) follows up his 5x platinum debut with another 70’s and 80’s influenced pop record. For fans of Scissor Sisters.

Monsters of Folk – “Dear God (sincerely M.O.F.)”
Is this new supergroup album the Voltron of indie folk or the ’04 USA Basketball Team of hipster music? Made up of the best of the best in the new gen of rock and Americana: Jim James, Mike Mogis, Conor Oberst & M Ward. With a billing this hip, they’re sure to sell out their entire tour.

Douglas on Current:
Twitter: dcaballero

Viral of the Week:

  • With 2,174,292 views in 3 days, this week’s viral video is a hilarious Funny or Die Exclusive PSA by Will Ferrell and a slew of other actors. The video is over-the-top sarcasm for supporting a “strong public health insurance option.” Agree or disagree, you can’t help but laugh.

Innovations Viral Pick:

  • Do you find yourself wondering what makes a viral video a success?  Check out this 4 minute compilation of the 100 greatest YouTube hits and see if you can spot what all of these videos have in common.

Other Cool Stuff:

This week’s contributors:

Karintha Touton

Marcus Heisser

Ezra Cooperstein

Neil Hamel


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