ID \\ Monday November 23, 2009

Good morning, and welcome to this week’s Monday edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Music, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.


Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.


Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.



Your Innovations Team


Pop Culture:

  • It’s no surprise that with the gigantic success of the live streamed U2 concert on YouTube that we’re starting to see more live streamed events and launches – quite literally. Last week, NASA live streamed the Atlantis Space Shuttle launch. They also invited 100+ Twitter users to live tweet the launch.


  • In more live streaming news – we weren’t kidding around – Shakira live streamed the debut of her latest music video, Give It Up To Me, on Ustream and Facebook. Her hips don’t lie, and her stats don’t either – the stunt was a huge success, drawing 95,000 views during the initial broadcast. Furthermore, because she integrated the live stream into Facebook, Shakira likely gained quite a few new fans on her Facebook account, establishing a long term way to reach out to them.



Technology Highlights:

  • We know LED is the hot new technology in TVs, but who knew they’d be the hot new technology in tattoos? Researchers at the University of Pennsylvania are developing LED tattoos made up of silicon chips that sit on a sheet of silk that dissolve into the body. The electronics powering the LEDs then become molded to the shape of the skin and can move with your body. Sounds like surgery, not artistry.

  • Got a sweet corner office you need to fill with cool stuff? We suggest grabbing one of these lamps. The Fiat Lux lamp has a switch that is controlled by a magnetic ball which when placed below the spherical lamp becomes suspended in mid air by the magnet and turns the lamp on. Definitely a great conversation starter when people visit your office.

Marketing Innovation:

  • Target and YouTube have partnered on a holiday video channel. Videos include anything from party ideas to recipes, gift giving tips, and Target-specific holiday videos and a Target gift guide. They’ve also got popular Food Network chef, Alton Brown, fielding questions and answering them in a video series. This is sure to be a winning social media move for Target.

  • Orbit gum tapped Chicago-based street artist Goons and director Ace Norton to create this cool stop-motion clip about cleaning up trash on the street. In the beginning you can see it’s cleverly created by “A Dirty Mouth Production,” to get Orbit’s messaging in there.

Music of the Week:

To keep you in the know we will tap industry tastemakers to help deliver a set of weekly picks. We’d like to welcome our new resident DJ, Davis Powers, the Vice President of music for Current TV.  You can grab the songs that Davis has picked from the link below.


Ezra Furman and The Harpoons – ”Take Off Your Sunglasses”
Ezra gave a commanding performance at Fader’s 2008 Lou Reed Tribute bravely covering Reed’s “Heroin”.  I remembered it because the kid not only nailed it but also because he brought incomparable intensity and insanity to the stage.  His stream of consciousness/free association approach to his writing lets us immediately deep dive into the things that matter in his life as he wanders through the emotions.  “Take Off Your Sunglasses” allows for a great exploration into the ever expanding talents of Ezra and his band while he explains his feelings around a girl who left for Colorado for a ski trip.  Who hasn’t had one do that right?

Zarrylade – “Eyes Above Your Head”
Its almost December but Zarrylade’s limited “12 will bring in the warm spirits with his latest deep disco groove.  With a serious Moog bass line and some sweet psych and calypso overtones this “Balearic Belter” will get the day going.  I have never previously heard of this guy until friend TK Disko ( threw this on in the office one day–but I guess he lives in LA and there is a mention of a full length coming.  You have set the bar high Mr. Zarrylade.

From The Vault:  Joe Jackson
The man has re entered all of our music heads thanks to Taco Bell’s recent use of “One More Time” to reintroduce America to what it has been longing for most—the Cheesy Gordita Crunch.  Thanks to being one step ahead of the mighty “Bell” Joe had been in my mind prior because of his album “I’m the Man” on heavy repeat in the car. Well he is the man (in fact twice the man of all of any of us) and he demonstrates this most convincingly on “On Your Radio”. Sharp guitar riffs, blazing harmonica and punk like tempo bring this playful yet punchy tune home.  Do yourself a favor next time you are going through the Taco Bell drive thru—turn this one up real loud and order the Grilled Stuft Burrito one more time.


For more information, you can email Davis at



Viral of the Week:

  • Further proof that her stats don’t lie, and that the live stream of her new music video, Give It Up To Me, was a success – Shakira shot to the top of the viral charts on YouTube, garnering 1.5 million views.

Innovations Pick:

  • This video is both hilarious and creeptastic, but it certainly gets the message across, which is why we love it. The Household Product Labeling Act put together this video, sponsored in part by Method soap, to show you how household cleaners leave behind chemical residue.


Other Cool Stuff:

50cent’s new iPhone app


What LA would look like without humans – traffic free!


Xbox Live gets more social


This week’s contributors:

Dave Rosner

Tiffany Wagner

Shane Rodack

Marcus Heisser

Brien Downie

Neil Hamel

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