ID \\ Monday November 30, 2009

Good morning, and welcome to this week’s Monday edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Music, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.

Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.


Your Innovations Team

Pop Culture:

  • Following the huge success of YouTube’s live stream of U2’s concert where they garnered 10 million streams aross 7 continents, they will now live stream Alicia Keys’ concert worldwide on December 1st. Alicia’s aim is to draw attention to world AIDS day and YouTube viewers will be encouraged to donate to Keep a Child Alive.

Technology Highlights:

Marketing Innovation:

  • It’s often difficult for big brands to find new ways to leverage Facebook. IKEA is the recent winner. For it’s new store opening in Malmo, Sweden, they created an account for the store’s manager. Over a two week period, showroom images were uploaded to his account and the first customers to tag items in the pictures got to take them home. Users started embedding links and images in their own profiles all over Facebook – meaning thousands of users willingly promoted IKEA.

Viral of the Week:

Innovations Pick:

  • The Muppets have always been brilliant, but who knew they could get more brilliant. Taking the top spot on YouTube last week with 7.7 Million views, here’s their rendition of Bohemian Rhapsody.

Other Cool Stuff:

iTunes and LiveNation team up for concert downloads

AOL rebranding

Live Twitter billboard fail

This week’s contributors:

Dave Rosner

Tiffany Wagner

Shane Rodack

Marcus Heisser

Brien Downie

Neil Hamel


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