Good morning, and welcome to this week’s Monday edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Music, Online Video, and Marketing. As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.
Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.
Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.
Your Innovations Team
- Get ready for the Avatar explosion. James Cameron’s first movie since Titanic, Avatar, will be released on December 18th and publicity pounding has begun. Facebook and MTV will host an Avatar webcast featuring Cameron on Thursday December 3rd. It’s rare to see this type of high profile film and director take part in that kind of social media event. They’ve also released an interactive Avatar trailer which includes dozens of video shorts that go in-depth into the making of the movie and the background of the main characters as well as the integration of Avatar’s Twitter, Flickr, and YouTube feeds.
- Following the huge success of YouTube’s live stream of U2’s concert where they garnered 10 million streams aross 7 continents, they will now live stream Alicia Keys’ concert worldwide on December 1st. Alicia’s aim is to draw attention to world AIDS day and YouTube viewers will be encouraged to donate to Keep a Child Alive.
- Swyping vs. Typing. Swype is a new way to type on phones by the inventor of T9 (the impossible way to type on phones). Swype looks fun, but it’s sure to be harder than they make it look. Practice makes perfect – get on it.
- The geolocation market has been heating up over the past year – it will soon be on fire. The rumors are amassing about Facebook getting closer to launching its geolocation features. If true, Facebook will be battling Twitter and Foursquare for geolocation domination. Place your bets.
- It’s often difficult for big brands to find new ways to leverage Facebook. IKEA is the recent winner. For it’s new store opening in Malmo, Sweden, they created an account for the store’s manager. Over a two week period, showroom images were uploaded to his account and the first customers to tag items in the pictures got to take them home. Users started embedding links and images in their own profiles all over Facebook – meaning thousands of users willingly promoted IKEA.
- On Black Friday, Google teamed up with Verizon, Reuters, and R/GA to take over the largest displays in Times Square to allow for a giant Google Search by voice experiment. People called in and searched via Google Voice and their results were displayed on either the Reuters or NASDQ sign. So, if you said something like “new Jonas Brothers CD,” the display came up with a giant Google Map complete with signs showing you where you can find that.
Viral of the Week:
- Evian’s roller babies commercial has broken a world record and become the most viewed online advertisement in history. Through November 9th, Evian’s break-dancing infants have racked up a total of 45,166,109 online views worldwide – and it was exclusive to YouTube!
- The Muppets have always been brilliant, but who knew they could get more brilliant. Taking the top spot on YouTube last week with 7.7 Million views, here’s their rendition of Bohemian Rhapsody.
Other Cool Stuff:
This week’s contributors: