ID \\ Monday December 7, 2009

Good morning, and welcome to this week’s Monday edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Music, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.

Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.


Your Innovations Team

Pop Culture:

  • In September we brought you news of the I am T-Pain Auto Tune yourself app by Smule, which went on to be one of the top grossing apps of all time. Smule has now made this app more family friendly for the holidays by adding festively themed tunes including, O Holy Night, Jingle Bells, and The Twelve Days Of Christmas for you to auto tune yourself to. Carol away!

  • By now the Tiger Woods disaster has been shoved into your face at least 3 times daily. News programs continue to speculate the incident, even when it’s all out in the open and there’s nothing left to speculate – how entertaining of them. However, this Chinese news station has taken the speculation out of it all by providing a 3D animated reenactment of the events that took place that night – it’s quite comical.

Technology Highlights:

  • Magazine publishers are taking steps to embrace technology – if that’s not proof of evolution, I don’t know what is. Time Inc. unveiled it’s digital magazine for the new breed of tablet computers that will soon hit the market. Apparently Conde Nast is working on a similar project. The hope is that readers will pay for a digital version of the magazines, but if music going digital has taught us anything, getting people to pay for digital versions is easier said than done.

  • The first successful flight of a solar powered air craft was completed in Switzerland on Thursday December 3rd. Reminiscent of the Wright Brothers, the plane flew two tenths of a mile down the runway at an altitude of about 3.3 feet for a flight that lasted 28 seconds. The Solar Impulse HB-SIA founder Bertrand Piccard has been pushing his dream to take flight for 10 years and his goal is to achieve a 36 hour flight by next summer.

Marketing Innovation:

  • Talk about permanent marketing, Ultimate Holding Company, a Manchester, UK based arts collective held an event called ExtInked where people came to have some of Britain’s most endangered species tattooed on their body – making them a life long ambassador for that species. Volunteers had to fill out an application explaining why they deserved to represent their chosen flora or fauna and of the hundreds that showed up, only 100 were chosen to receive a tattoo.

Viral of the Week:

Innovations Pick:

Other Cool Stuff:

Physics bumper sticker

First ever multi-touch website

Really cool website concept, 10 x 10

Square, it’s Pay Pal for the real world from the founder of Twitter

Friendster gets a makeover

Mint explains unemployment

Choose your own adventure video with the ginger bread man

HP demos printers in movie theater lobbies

Top search trends of 2009 from Yahoo, Bing, Google

San Francisco declares official Day

Clever Hamsters jazz band for water ad

This week’s contributors:

Dave Rosner

Tiffany Wagner

Shane Rodack

Marcus Heisser

Brien Downie

Neil Hamel


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