Good morning, and welcome to this week’s Monday edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Music, Online Video, and Marketing. As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.
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- In September we brought you news of the I am T-Pain Auto Tune yourself app by Smule, which went on to be one of the top grossing apps of all time. Smule has now made this app more family friendly for the holidays by adding festively themed tunes including, O Holy Night, Jingle Bells, and The Twelve Days Of Christmas for you to auto tune yourself to. Carol away!
- By now the Tiger Woods disaster has been shoved into your face at least 3 times daily. News programs continue to speculate the incident, even when it’s all out in the open and there’s nothing left to speculate – how entertaining of them. However, this Chinese news station has taken the speculation out of it all by providing a 3D animated reenactment of the events that took place that night – it’s quite comical.
- Magazine publishers are taking steps to embrace technology – if that’s not proof of evolution, I don’t know what is. Time Inc. unveiled it’s digital magazine for the new breed of tablet computers that will soon hit the market. Apparently Conde Nast is working on a similar project. The hope is that readers will pay for a digital version of the magazines, but if music going digital has taught us anything, getting people to pay for digital versions is easier said than done.
- The first successful flight of a solar powered air craft was completed in Switzerland on Thursday December 3rd. Reminiscent of the Wright Brothers, the plane flew two tenths of a mile down the runway at an altitude of about 3.3 feet for a flight that lasted 28 seconds. The Solar Impulse HB-SIA founder Bertrand Piccard has been pushing his dream to take flight for 10 years and his goal is to achieve a 36 hour flight by next summer.
- On Wednesday December 9th, the epicurean duo Sam Bompas and Harry Parr, in collaboration with Courvoisier, will hold Architectural Punch Bowl – a drinkable art installation featuring a punch bowl so large you can row a boat across it.
- Talk about permanent marketing, Ultimate Holding Company, a Manchester, UK based arts collective held an event called ExtInked where people came to have some of Britain’s most endangered species tattooed on their body – making them a life long ambassador for that species. Volunteers had to fill out an application explaining why they deserved to represent their chosen flora or fauna and of the hundreds that showed up, only 100 were chosen to receive a tattoo.
Viral of the Week:
- The video of this bride and groom Twittering and updating their Facebook statuses at the altar skyrocketed to over a million views. It brings a tear to our eyes – not because it’s so beautiful, but because society has come to this.
- Buy a home get a FREE can of BEANS! It’s such a good deal, you can’t afford not take it!
Other Cool Stuff:
This week’s contributors: