ID \\ Monday January 25, 2010

Good morning, and welcome to this week’s edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.

Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.


Your Innovations Team

Pop Culture:

  • There’s no way to describe how bad MTV’s The Jersey Shore is. It’s SO bad in fact, that it’s a huge, huge hit. But, whether you love or hate it, you are sure to get a kick out of Little Jersey Shore. Babelgum and LandlineTV bring you the the juice box-drinking, fist-pumping, club-hopping, over-tanned little guidos and guidettes who garnered over 5 million views in 5 days.

  • As a follow up to last week’s post on Conan Vs. Leno – Conan aired his final show on NBC on Friday night. If you’re still confused about the entire debacle, Thursday night Jimmy Kimmel showed a historically accurate and hilarious video about “The Late Night War.”

Technology Highlights:

Marketing Innovation:

  • The Coca-Cola Happiness Machine is making waves. The video has racked up over 1 Million views and clearly made many students happy. Definition 6  placed a “special” Coke vending machine on a college campus that continuously dispensed Cokes among other funny items. Take a peek, it’s very clever.

  • Nike worked with AKQA to develop Nike True City, an iPhone app that provides unique insights into the six European cities London, Paris, Berlin, Milan, Amsterdam, and Barcelona. The app “Makes The Hidden Visible” and is inspired by local trendsetters showing you all the cool places and things to do. You can also update the content yourself, adding suggestions to True City. The app includes a broad range of content from food and drink to art, shopping, culture, music, and sports. Spread the word on your favorite place, tag it, share it and stick it on the map. To do so, the app makes use of geo-tagged content, the latest iPhone technologies, and social media integration. It also includes QR codes in each city.

Viral of the Week:

  • Sleep Talkin’ Man, a blog launched by London native Karen Slavick-Lennard nearly a year ago, features the ramblings of her husband, Adam, who has hilariously ridiculous conversations in his sleep. Karen sets up a recorder before going to bed in order to record the genius that forms in her husband’s mind at night – for example: “Vampire penguins? Zombie guinea pigs? We’re done for…. done for.” They now have more than half a million followers, 20,000 Facebook fans and 10,000 Twitter followers.

Innovations Pick:

Other Cool Stuff

This couple must have spent a lot on their save the date movie trailer

Grand Theft Auto is now on the iPhone

Hilarious Farmville spoof commercial

Steve Ballmer signs a student’s Macbook in good humor

Vikings fly Larry Platt to playoff game to sing Pants on the Ground – still lose.

This week’s contributors:

Dave Rosner

Tiffany Wagner

Shane Rodack

Brien Downie

Neil Hamel

Marcus Heisser


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