ID \\ Monday February 1, 2010

Good afternoon, and welcome to this week’s edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.

Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.

Sincerely,

Your Innovations Team

Pop Culture:

  • Pee-wee Herman is back and more technologically savvy than ever – and apparently good friends with Steve Jobs? On this Funny or Die exclusive Pee-wee shows off his new iPad to his robot and furniture friends. As a fan of the original show and Pee-wee’s Big Adventure, there was hesitation upon his return to TV. But, this iPad review is hilariously classic Pee-wee.

  • Like magazines before them, social networks are logical places to generate celebrity gossip. The most recent gossip surrounds Drew Barrymore announcing her engagement to Justin Long via Facebook. Sources say she’s not engaged, but the status remains. Was it hacked? Was it a stunt to get in back in the spotlight? In true gossip fashion, few know the answers, but many apparently care.


Technology Highlights:

  • Austin Abrams, a PhD candidate at Washington University in St. Louis, Missouri, has developed a method to replace static Google Earth images with images from real time cameras. He has taken the usually static images of virtual buildings and other features and replaced them, real time, with images from the Archive of Many Outdoor Scenes (AMOS), a collection of live feeds from nearly 1000 webcams streaming from various sites around the world. For example, at night it clothes the Eiffel Tower in Paris, France, with the same light-studded darkened surface seen by the webcam.

  • Want to see what you’ll look like when you’re older? There’s an app for that. Hour Face, a new iPhone app, allows you to take a picture of your face, and as the timer drops it shows your face age. It’s pretty cool. It predicts that our very own Shane Rodack will look like Bill Murray – so he’s got that going for him, which is nice. There are a few bugs that will need to be fixed in iterations to come. When you flip it upside down for time to reverse and make you young again (like an hour glass), it doesn’t flip the picture with it – the picture remains upside down. You can also scroll through time with your finger, but you have to hold your finger in place to see that image longer. As soon as you let go, time keeps moving.

Marketing Innovation:

  • Foursquare landed its first big integration with Bravo. They will be integrating show personalities and their city tips, as well as a Bravo badges, into the game experience. The reality show celebrities will share their tips and to-dos, essentially serving as curators of city-specific information that fans can follow and practice in real life. The NBC-owned cable network also plans to use Foursquare for sweepstakes, awards and other viewer incentives. It will even offer Foursquare tie-ins to Bravo advertisers, which will likely come in the form of coupons for viewers to cash in at the advertisers’ venues.


Viral of the Week:

  • In case you missed it, it was apparently Celebrity Doppelganger Week on Facebook. In true viral fashion, this trend seemingly started with one user’s imagination and spread like wildfire. It’s both hilarious and fun to see who your friends think they look like. Who’s your celebrity doppelganger?

Innovations Pick:


This week’s contributors:

Dave Rosner

Tiffany Wagner

Erin Hauswirth

Kenton Langstroth

Caroline Giegerich

Marcus Heisser

Shane Rodack

Brien Downie

Neil Hamel

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