ID \\ Monday February 8, 2010

Good afternoon, and welcome to this week’s edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing.   As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.

Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.


Your Innovations Team

Pop Culture:

  • Trustworthy. Loyal. Helpful. Friendly. Courteous. Kind. Obedient. Cheerful. Thrifty. Brave. Clean… And 100 years old. While the Super Bowl turned 44 on Sunday, the Boy Scouts of America joined the century club and celebrated 100 years of building “character, self reliance, and citizenship.” Happy Birthday Boy Scouts – we salute you.

  • Every Simpsons episode in history begins with a different couch gag of the family congregating in front of the TV. Last week, Homer Simpson sat on the couch, whipped out his iPhone, and used the Couch Gag application – right before Mr. Burns calls and Homer screams and swallows his iPhone.

Technology Highlights:

  • The Portugal-based company Displax has created a new polymer film that can be stuck onto or just under glass, plastic or wood that turns the surface into a touch screen – it also responds to airflow, such as your breath blowing on it. It works on curved panels, and it also plays nice with opaque and transparent surfaces. If all goes well, they will start to ship this July.

Marketing Innovation:

  • Kids get to have all the fun. For their new Macaroni & Cheese “Cheddar Explosion,” Kraft is running a promo that will give one lucky kid the chance to travel to Texas with 3 family members and push the detonation button that will blow up Texas stadium this spring.

Viral of the Week:

  • This is a hilarious and brilliant marketing stunt and viral video. Andes, an Argentinian beer, notes that “Men love going to bars to drink beer with friends,” but the problem is their girlfriends hate that. Their solution: The Andes Teletransporter – a closed soundproof booth that you can step into while you’re at a loud bar to “get out of the bar” to call your girlfriend, without actually leaving the bar. Inside is a sound panel that recreates hundreds of different environments – traffic, car not starting, a hospital, a baby crying, crickets chirping, even a Bar Mitzvah. They were installed in the main bars and clubs in Mendoza, Argentina. The result: “More happy men. Less broken up couples.”

Innovations Pick:

  • Because we know everyone can’t get enough Super Bowl ads, here’s a site where you can relive them again and again. If you’re wondering what the consumer response was to these ads on the internet – Mullen and Radian6 hosted “BrandBowl” where they monitored the Twittersphere to see what people were saying about the ads. Here are the results of the 2010 BrandBowl.

Other Cool Stuff:

Elmo has an iPhone app too.

Police or Lamborghini stilettos?

Get in on Sport Pong before it gets huge.

Astronaut tweets awesome Earth images from space.

31 awesome benches.

Apple to app developers – no location based ads!

Rumor – Google Street View to add store interiors.

Get the Weather Channel Android app by scanning your TV.

Beach webcam helps save tourist’s life.

Corporation says it will run for Congress.

THEY’RE ALIIIVVVEEE!! Fig trees retaliate against cheating wasps.

Bullet proof clothes.

Phone watch – Bond style.

This week’s contributors:

Dave Rosner

Tiffany Wagner

Erin Hauswirth

Kenton Langstroth

Caroline Giegerich

Marcus Heisser

Shane Rodack

Brien Downie

Neil Hamel

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