Good afternoon, and welcome to this week’s edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing. As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback.
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Your Innovations Team
- Trustworthy. Loyal. Helpful. Friendly. Courteous. Kind. Obedient. Cheerful. Thrifty. Brave. Clean… And 100 years old. While the Super Bowl turned 44 on Sunday, the Boy Scouts of America joined the century club and celebrated 100 years of building “character, self reliance, and citizenship.” Happy Birthday Boy Scouts – we salute you.
- Every Simpsons episode in history begins with a different couch gag of the family congregating in front of the TV. Last week, Homer Simpson sat on the couch, whipped out his iPhone, and used the Couch Gag application – right before Mr. Burns calls and Homer screams and swallows his iPhone.
- The Portugal-based company Displax has created a new polymer film that can be stuck onto or just under glass, plastic or wood that turns the surface into a touch screen – it also responds to airflow, such as your breath blowing on it. It works on curved panels, and it also plays nice with opaque and transparent surfaces. If all goes well, they will start to ship this July.
- Here’s a new great execution of augmented reality – an AR mirror that allows you to see what makeup might look like before you put it on. There are clunky applications like this for clothes as well. Once those get perfected in mirror you’ll be able to scroll through your wardrobe and makeup to plan your outfit the night before without actually having to put it all on, just to take it off again.
- CBS Outdoor is placing a 3D screen in grand central station to deliver 2 solid hours of 3D advertising and an expensive HD screen. It’s cool that they’re doing 3D ads, but not particularly cool that you have to be wearing 3D glasses. How compelling must advertising be that one would go to the trouble, while walking through grand central – typically in a rush, to both find and put on a pair of 3D glasses to watch it? We shall see.
- Kids get to have all the fun. For their new Macaroni & Cheese “Cheddar Explosion,” Kraft is running a promo that will give one lucky kid the chance to travel to Texas with 3 family members and push the detonation button that will blow up Texas stadium this spring.
Viral of the Week:
- This is a hilarious and brilliant marketing stunt and viral video. Andes, an Argentinian beer, notes that “Men love going to bars to drink beer with friends,” but the problem is their girlfriends hate that. Their solution: The Andes Teletransporter – a closed soundproof booth that you can step into while you’re at a loud bar to “get out of the bar” to call your girlfriend, without actually leaving the bar. Inside is a sound panel that recreates hundreds of different environments – traffic, car not starting, a hospital, a baby crying, crickets chirping, even a Bar Mitzvah. They were installed in the main bars and clubs in Mendoza, Argentina. The result: “More happy men. Less broken up couples.”
- Because we know everyone can’t get enough Super Bowl ads, here’s a site where you can relive them again and again. If you’re wondering what the consumer response was to these ads on the internet – Mullen and Radian6 hosted “BrandBowl” where they monitored the Twittersphere to see what people were saying about the ads. Here are the results of the 2010 BrandBowl.
Other Cool Stuff:
This week’s contributors: