ID // Monday February 22, 2010

Good morning!

Welcome to this week’s edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well. ID has been published in our blog for 21 weeks now – my how time flies – and each week it sees more readers. We hope this has been an easier way for you to enjoy ID each week.

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Your Innovations Team

Pop Culture:

  • About 3 months ago we got wind that the popular twitter account, “Sh*t my dad says” – where Justin Halpern simply tweets the hilarious off-the-cuff things his 73-year-old father says – was getting its own TV show. Today, we learn that the producers of Will & Grace are behind the sitcom, and William Shatner will star as the father. It could be an interesting show.

  • If you missed it, Tiger Woods made his first public statement on Friday and it drew millions of online views across Livestream, Hulu, YouTube and Ustream as people watched from work. Ustream’s numbers are in and they topped out at 683,000 views.

Technology Highlights:

  • Augmented Reality – if I had a dollar for every time I heard that phrase in the past month, well, I wouldn’t be writing this digest right now. It’s expanding everywhere and its latest conquest – tattoos. The design is simply a square barcode marker on the skin, but when seen through a webcam an animated flying dragon appears to be hovering over the box. The Buenos Aires-based ThinkAnApp developed software that recognizes a barcode on a curved surface (like your body), making the flying dragon overlay possible. This would be cool if it worked on your mobile phone so you could show people wherever you go.

  • Maybe you’ve heard a sonic boom in your life – they’re deafeningly loud, you probably wouldn’t forget it. But, you may not have seen one – until now. On February 11th, NASA launched the Atlas V rocket. The rocket went supersonic at the perfect altitude where ice crystals in the sky made the sonic boom visible. Scroll to about 1:50 in the video and check it out – it’s very cool.

Marketing Innovation:

  • PARENTAL ADVISORY – this out-of-home campaign in New Zealand for HBO’s series, Hung, may be offensive to some. But, it no doubt turns heads – and that’s what innovation is all about. For those who have never seen Hung, HBO describes it as a show about “a former high school sports legend turned middle-aged high school basketball goach, divorced and struggling to provide for his kids when his already run-down house catches fire. Looking to take on a second job, Ray decides to exploit his best ‘asset’ in a last ditch attempt to change his fortunes.” “Asset,” is the key word there (use your imagination), and that’s what this billboard is all about.

  • Martin Lindstrom – author of the best seller Buyology – is a practitioner of neuromarketing research, which studies consumers’ emotions to forms of advertising beyond sight – hearing, for example. His studies show that, “83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds–a steak sizzling, a baby laughing and other noises our bodies can’t help paying attention to.”

Viral of the Week:

  • Quincy Jones says it best – “Twenty five years ago, the entertainment industry showed the power of community to help our fellow man when we recorded ‘We Are The World’ to bring relief to those suffering from famine in Ethiopia. And while the need to assistant Africa continues, today the country of Haiti is suffering immeasurably from the destruction due to the recent earthquake and is in immediate need of relief that will last long after the television cameras have left. As artists, we have joined together on this 25th anniversary and in the spirit of ‘We Are The World’ to help meet that need.” The remake is this week’s viral hit with 12.6 Million views.

Innovations Pick:

  • Sometimes, you need to learn from the bad – and that’s exactly what you can do with Golden Grahams latest contest campaign, the Golden Grant. Tell them your “ridiculous job search story” for a chance to win twelve (12) boxes of Golden Grahams. Yes, you read that correctly – take the time to type out a story and you MIGHT win twelve boxes of Golden Grahams – a whopping $60 value, at best. If that doesn’t get you excited, I don’t know what will. It’s a shame too, because the site itself is pretty cool.

Other Cool Stuff:

New Appstore rules, no swimsuits, no skin, no innuendo

World’s largest dodgeball game

Amazing picture of solar eclipse

Snowmageddon melting dragon

Twittering tree can tell you how it feels

Please Rob Me makes Foursquare super useful for burglars

Cozy Coupe – 2008’s best-selling car in America

Average social gamer is a 43-year-old woman

17 great Lego artworks

This week’s contributors:

Dave Rosner

Tiffany Wagner

Erin Hauswirth

Kenton Langstroth

Caroline Giegerich

Marcus Heisser

Shane Rodack

Brien Downie

Neil Hamel


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