ID \\ Monday March 29, 2010

Good morning!

Welcome back to the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing.

You may notice that this is a shorter version of the ID than you’re used to. We had been hearing rumblings that two bulletins in each section were getting a little lengthy, especially for those reading on a blackberry. So, we’re currently experimenting with one item in each section. We would love to hear your feedback as we continue to tweak the Digest for your needs.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.

As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback. Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.


Your Innovations Team

Pop Culture:

  • Did you like Ray – the 2004 biographical film about the life and music of Ray Charles as played by Jamie Foxx? Good, then you’re sure to love Funny or Die’s, “Weird: The Al Yankovic Story.” The parody of a parody singer features Aaron Paul as Weird Al, Olivia Wilde as his girlfriend, Gary Cole as his father, and Mary Steenburgen as his mother – it’s hysterical. Weird Al is responsible for such hits as, “Amish Paradise” – a parody of Coolio’s “Gangsta’s Paradise”, “Eat It” – a parody of Michael Jackson’s “Beat It”, and Girl’s Just Want To Have Lunch – a take on Cyndi Lauper’s “Girls Just Want To Have Fun.” But, our favorite, “It’s All About The Pentiums” – a hilarious play on P. Diddy’s “It’s All About The Benjamin’s.”

Technology Highlights:

  • It’s no secret at this point – though Apple continues to try and hide it – that the iPad, like the iPhone, will NOT run flash. This makes it particularly difficult to watch videos and view most of the websites on the internet. However, CBS is experimenting with the newest programming language – HTML5 – to serve up videos and other content. It could help make CBS a content force on the iPad. Speaking of the Flash-less iPad, enjoy this FoxTrot comic making fun of it also. Yes, even FoxTrot makes fun of it, it’s that big of a problem.

Marketing Innovation:

  • You call yourself a fan? …No? …You sure? Because, if you did, you could enter this Adidas competition and if you were deemed THE super fan, you would be immortalized with a life-sized statue of yourself in your team’s hometown. Did you read that right? Yes, you did – life-sized statue of yourself. Oh – now you’re a fan.

Viral of the Week:

  • Bush is busted again. Since Tuesday, 1.9 million people have watched him shake hands with people in Haiti and then immediately wipe his hands on Clinton’s shirt. Classy, Dubya – very classy.

Innovations Pick:

  • Zappos recently released three videos to show how friendly and helpful their real, human customer service representatives are. However, in the videos, their real, human customer service representatives are played by puppets – you all know how much we love puppets. The videos are made in a Crank Yanker style, only the puppets are fun and friendly. Watch all three 30 seconds spots here.

Other Cool Stuff:

Shoes that are musical instruments

Life in Haiti – BEAUTIFULLY done video

Jesus sighting in a KitKat

Record player made from cardboard and a pencil

This week’s contributors:

Dave Rosner

Tiffany Wagner

Erin Hauswirth

Kenton Langstroth

Caroline Giegerich

Marcus Heisser

Shane Rodack

Brien Downie

Neil Hamel


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