ID \\ Monday April 19, 2010

Good afternoon!

Welcome to this week’s edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing.

Thank you for reading the ID blog. We hope this continues to be a convenient way for you to receive and read ID. For the rest of you who enjoy the email format, do not fret, we will continue to send that out as well.

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Your Innovations Team

Pop Culture:

  • This partially animated video called PIXELS is very cool and shows what would happen to the world if pixilated videos were to attack. It’s set in NYC and shows pixels coming out of a discarded TV to take over Manhattan and eventually the world. It’s tough to explain, but the graphics/animation was done very well over real shots of NYC and it is a very cool video. Check it out.

Technology Highlights:

  • The new iPhone has been revealed “accidentally.” Apparently, someone left it in a bar in Redwood City camouflaged to look like an iPhone 3GS. Guerilla tactics like that aren’t usually something Apple does, so if that wasn’t planned, someone will undoubtedly be eaten by Steve Jobs. As rumor had it, there is a front facing camera, the back design is now flat instead of rounded, the volume buttons are separate, and the sim card has been moved to the side of the phone. Check out pictures and a video here.

Marketing Innovation:

  • Ogilvy executed a very cool campaign in Brazil by turning bar tabs into anti drunk driving ads. They came up with a machine that spit out inflated bar tabs with charges up to $73,000. When patrons looked closer, the tabs actually itemized medical costs associated with drunk driving accidents. The video shows some of the reactions.

Viral of the Week:

  • Now that the iPad is out, there are all sorts of videos surfacing, but the one that is blowing them all away is this cat – Iggy – investigating some of the iPad’s fun programs. There are also a bunch of videos with animals playing with the iPad popping up. I can’t believe people are letting their animals claw at their iPad, but, to each their own.

Innovations Pick:

  • Programmable LED displays are nothing new, but programmable LED displays on bottles are. Medea vodka  distinguishes themselves from other vodkas with a programmable LED display on the bottle that can hold up to six different messages. This makes a different, fun addition to something we see the same of everyday.

Other Cool Stuff:

New web show – Foursquare Cops!

Cool new Google Earth feature – 3D fly through NYC

Microsoft launches social networking phone

Virtual hugging vest – creepy and cool

Giant QR Code cut into a field

Iron Man 2 interactive trailer

This week’s contributors:

Dave Rosner

Tiffany Wagner

Erin Hauswirth

Kenton Langstroth

Caroline Giegerich

Marcus Heisser

Shane Rodack

Brien Downie

Neil Hamel


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