ID \\ Tuesday May 18, 2010

Good morning!

Welcome to this week’s edition of the Innovations Team’s newsletter, ID, or Innovations Digest; our download of what’s happening in the world of Pop-Culture, Technology, Online Video, and Marketing.

We know – it’s been two weeks since you last got your ID. We’re sorry about that, but we’re also pleased to say that it’s because there are so many incredible things going on in Innovations that we’ve barely had time to sleep – well we’re not pleased about that part. Come on people, we only have 18 hands! There’s only so much you can do with 18 hands!

We digress…Welcome back! Welcome Back! WELCOME BACK! (That’s more fun if you sing it like Welcome Back Carter)

You may notice that the ID blog looks a little…different. That’s because we’re playing with looks and adding new features – you’re going to love it! In a couple weeks we’ll announce all our new features and feeds to help you stay on top of the ever changing, and always innovating, media landscape!

As we are continually trying to make this a useful resource for you, please feel free to reach out to us with any feedback. Thank you for all your guidance, patience, and support as we attempt to make this a valuable resource and entertaining experience for all.


Your Innovations Team

Pop Culture:

  • Innovations Log, Stardate five one seven one zero. Facebook – the final frontier – at least it seemed to be for magazines…until now! Synapse is working with Alvenda to enable publishers to sell subscriptions directly on Facebook Pages and maybe even newsfeeds as soon as July. Tools will allow users to share articles with friends that can be expanded into dynamic pop-up newsfeeds, and (hopefully) drive subscriptions. The gossip factor of most of these magazines is sure to play nicely into Facebook’s sharing features.

Technology Highlights:

  • We heard about Coca Cola’s new soda fountain last year in this article, but we wanted to bring it back to light because one has finally been spotted in the wild. Our very own Shane Rodack tried one out at Disney this past weekend. He promptly poured out the soda because it was not Dr Pepper, but he said the experience of choosing your soda from 104 different brands was very cool. Like traditional fountains, you can control the pour yourself so that you can mix those 104 flavors any way you like. Critics say the sleek touch screen will cause long lines and have people fumbling, but we think you can expect to see these everywhere over the next five years.

Marketing Innovation:

  • Grey Paris created an acapella singing billboard of 25 wall-mounted singing fish for frozen fish company, Findus. You know those old novelty Billy the Big Mouth Bass singing fish? Yeah, it’s 25 of those singing an acapella version of KC and the Sunshine Band’s, “Shake Your Booty.” Though Billy the Big Mouth Bass is usually annoying beyond all belief, this billboard is actually pretty fun and definitely draws attention.

Viral of the Week:

  • Do you remember Sacha Baron Cohen? He played the characters Ali G and Borat and went around doing ridiculous things to unsuspecting people who didn’t realize he was an actor? Yeah, well that’s what Kenny “K Strass” Strasser does. He’s been tricking unsuspecting news hosts (like this one) into thinking he’s a yo-yo champ traveling the country talking with kids about Zim Zam, a nonprofit toy company educating children on the environment. It’s actually a hoax, but the dude’s got a Facebook page, Twitter feed, and Flickr page, all dedicated to this hoax and the videos are going viral. Like Ali G and Borat, it’s awkward humor.

Innovations Pick:

  • Sometimes the toughest thing to market, is yourself – especially in this economy. Getting yourself out there is one thing, but getting yourself out there and being recognized, is another challenge all together. Knowing this, Alec Brownstein spent $6 on Google ad words targeting five advertising creative directors. When they googled themselves, his ad came up at the very top, asking them for a job. He got interviews from four of the five, and offers from two of the four. Check out his short video case study – it was very clever, and very cheap!

Other Cool Stuff:

Diesel’s Faces of Stupid campaign – how stupid of a face can you make to win crazy prizes!?

Hulu has new features

Colgate University Google Maps Mashup for Yearbook

This week’s contributors:

Dave Rosner

Tiffany Wagner

Erin Hauswirth

Kenton Langstroth

Caroline Giegerich

Marcus Heisser

Shane Rodack

Brien Downie

Neil Hamel


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