Marketing Innovation – Wednesday May 26, 2010

Rob Dyrdek 7-Eleven

Rob Dyrdek Urban Skate Store 7-Eleven

7-Eleven is pushing more than stale hot dogs these days. They recently unveiled a Rob Dyrdek Urban Skate Store 7-Eleven on Magnolia Boulevard across from North Hollywood Park in Los Angeles. Also, across the street, Rob opened a “Safe Spot Skate Spot” location in the North Hollywood Park, so skaters can have a safe place and good equipment to practice. They’re also selling Farmville branded items. Yes, the annoyingly popular game on Facebook where all your friends find lonely cows – Farmville. Purchased in 7-Elevens, these items, including Slurpees and icre cream, will allow you to unlock 7-Eleven branded items in the game. I don’t know what 7-Eleven branded items can do to help your farm, but this is Zynga’s first retail partnership, and an interesting play for 7-Eleven.

Farmville Slurpee

Farmville 7-Eleven Slurpee

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