Marketing – Banner ad prints out actual scent strip

Banner Printed to Scent Strip

A Brazilian campaign by ID/TBWA for a fragrance brand Kaiak, outfitted computers at 15 Internet cafés with machines that printed scented sample strips from behind the screen when users click on a banner on the café homepage. The banner you click on starts scrolling across the screen and as it disappears a scent strip that is identical to the banner is printed from behind the screen – It’s a very cool execution.

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