Technology Highlights – Ads on Cali License Plates

Advertising may someday hit California license plates. California legislature will soon introduce a bill to allow new electronic license plates to flash digital ads, broadcast traffic, and put out Amber Alerts, as well as identifying the vehicle. The hope is that selling ads across the state’s inordinate amount of cars on the road, will help lessen the $19 billion deficit. Cool idea to raise new revenue, but how much will it increase accidents?


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