Technology Highlights – Ads on Cali License Plates

Advertising may someday hit California license plates. California legislature will soon introduce a bill to allow new electronic license plates to flash digital ads, broadcast traffic, and put out Amber Alerts, as well as identifying the vehicle. The hope is that selling ads across the state’s inordinate amount of cars on the road, will help lessen the $19 billion deficit. Cool idea to raise new revenue, but how much will it increase accidents?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s