Marketing Innovation – CocaCola Sponsors Tweets

Coca-Cola became the second brand to leverage Twitter’s trending topics for a very cheap ad spend that netted them 86 Million impressions and a 6% engagement rate. “Coke’s Promoted Tweets were listed atop the Trending Topic search results for the sponsored #WC2010 Promoted Trend. The Tweet congratulated the England and US teams, linked to videos on YouTube and invited people to ’share their celebration’ of their teams’ success.”

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