Innovations Pick – Old Spice Awesome Commercials, Great Job!

By now, everyone has seen at least one of the incredible Old Spice commercials from Wieden and Kennedy, which were produced and directed by Tim Heidecker and Eric Wareheim of the “Tim and Eric Awesome Show, Great Job!” They took this concept even further by allowing people to Tweet in a message for the Old Spice guy to make into a video (some of which were celebrities such as Ashton Kutcher and Ellen Degeneres). They produced over 122 30 to 60 second personalized videos in 24 hours – that’s unbelievable, they are hysterical, and here’s how they did it.


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