Marketing Innovation – Test Drive a VW Online

With advances in technology, it’s possible to do almost anything remotely – even test drive a car!  That’s exactly what Volkswagen of Brazil did in a recent campaign that invited 20 consumers to test drive their new pickup truck, the VW Amarok, from the comfort of their own home.   Through a special website, “drivers” were able to send signals to a driverless vehicle on an off-road track filled with a variety of obstacles.  Visitors to the site could watch each test drive as it happened live via several cams setup along the track.   You can still view recorded footage of the various test drives at the destination site here:


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