Marketing Innovation – A Girl Story

There are multiple reasons we love this new creative execution (simply titled “A Girl Story”) from the Mahindra Foundation – a non-profit aimed at providing education to under-privileged young girls in India.   For starters, the story-telling is unique with its connecting /sliding Youtube videos, but we especially loved the aspect of encouraging viewers to donate as a community with various milestones in order to unlock a new piece of the story.  It’s beautiful, touching, and smart all at the same time!

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