Marketing Innovation – Chase Check Deposit iPhone App

When you think of innovation, especially in products and marketing, you don’t normally think, BANK. But, recently, Chase broke the mold by launching their iphone app that allows Chase customers to deposit checks just by taking a picture of it. The app has you enter the amount of the check and then gives you a blue window to line the check up in. You take a picture of the front, then the back, then it analyzes it and makes sure the amount matches what you entered and BAM, instant deposit, no visit to the bank. It’s called Chase quick deposit, and right now, it only allows you to deposit a maximum of $1,000 per day and $3,000 per week, but that’s still a step in the awesome direction.


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