Marketing Innovation – Schweppes Geyser

Nature is the original Innovator and humans have learned much in the way of innovation from it. Recently, Schweppes worked with nature to bring the people of Portugal a stellar installation. They placed what looked like the top of a giant Schweppes bottle on top of the Paco de Arcos geyser in Portugal so that whenever the geyser erupted, it looked like the Schweppes bottle had been shaken up, and was shooting out it’s refreshing liquid.

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