Markting Innovation – State Farm Auto-Text App

The National Safety Council estimates that over 1.6 million accidents are caused each year by drivers on their cell phones and texting. Your friendly neighborhood insurance company, State Farm, wants to help bring this number down. State Farm brings you the mobile app On the Move which auto responds to texts for you while you are driving. The app currently needs to be turned on manually when you get in the car, you set your auto response note (like you would an out of office note), and when you get a text it auto responds with this note. State Farm says they are working on integrating a GPS feature that knows when you’re driving so that you don’t have to turn it on manually


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