Pacifico is running a very cool execution that ties OOH to digital. In Mexico, they’ve painted several walls as murals that are live streamed to the internet 24/7. When you go to the page, you are viewing the mural on that live stream, but what you discover is, the murals act as a webpage menu. You can click on the writing to go to different pages and interact with the site. Most things you click on take you to a new page with a new live feed of a different mural menu, though some are simply flash pages – either way, very cool!