Marketing Innovation – TippEx YouTube Subserviant Add

Tipp-Ex, a whiteout brand, is running a unique YouTube execution akin to subservient chicken. Users see what looks like a normal YouTube page and a video with a bear and a hunter. The title of the video is A Hunter _____ a bear. Users fill in that blank space with whatever comes to their creative mind and the hunter and bear perform it. If you’re so creative that they didn’t account for what you write in, the hunter and bear hold a 404 Error sign. Subservient chicken type executions are certainly nothing new, but the use of YouTube and the interactive write in component make this a new and different type of subservient execution.

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