Innovations Pick – RedBull’s Snow Jump Projections

A few months ago we brought you some amazing 3D building projections. From what we’ve been able to dig up, we were really only able to find 2 vendors who pulled those off with that incredibly quality and both of the vendors are outside the US. Here, we find another incredible execution with a new vendor, who is again outside the US. They partnered with Red Bull to project on two huge snow jumps separated by a large sphere, all of which were mapped with awesome projections. Snowboarders and skiers were tracked with an infrared camera so that as they jumped the projections responded to their movement – the eyeball is the coolest! Calling all US based 3D projection technologies – where are you, and why can’t you do this?

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