Marketing Innovation – Creepy ADT Execution

Through an incredibly clever and creepy technique, ADT was able to show residents of Chile how easy it is to break into their apartment. Using spring loaded boxes, they slipped the boxes under doors, when they were all the way under, the spring would pop up the box as if it had been delivered to the inside of your house. The box was branded ADT with the message, “breaking in to your apartment is easier than you think.”

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