Marketing Innovation – Great Guerrilla Marketing

“Guerrilla marketing ‘works because it’s simple to understand, easy to implement and outrageously inexpensive,’ says Jay Conrad Levinson, the man who coined the phrase.” This may be true, but it is not always easy to get people to remember. As we see more of these executions it is hard to get and keep the consumer’s attention and stick in their memory. Here are 10 great guerrilla marketing campaigns that stuck.

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