Innovations Pick – Lexus’ Ultimate Driving Simulator

You may have seen Lexus’ new commercials showcasing the largest and most advanced driving simulator ever built. The simulator is unbelievable and it’s only a matter of time before they start building theme park rides this advanced. For the millions they poured into this thing, they are certainly taking advantage of it as it is the star of their entire media campaign – “a television/online commercial…outdoor, print, mobile, emerging media and online banner work…partnerships with Yahoo!, The New York Times, CNN, Pandora, YouTube and Facebook.” Be sure to check out the second video which takes you a little more behind the scenes than the commercial of the future of driving safety testing.


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