A school district in Minnesota that was hard up for cash has decided to turn its lockers into ad inventory. They handed their lockers over to a company called School Media who is advertising things such as the aquarium at The Mall of America. One district expects to take in $200,000 from the ads – which given the type and length of exposure to that demographic doesn’t seem like much. However, this first of its kind execution opens up a big door for brands looking to target junior high and high school students. Of course, many people are up in arms, but for school systems needing extra cash, this could provide a great new resource. The debate will come down to wether or not ads in students faces can truly help provide the cash necessary to foster better learning environments, and as with all public sector funding, corruption needs to be looked out for.