Supreme Security, a private international security company in Switzerland was looking to recruit some new people to fill vacant positions and they created an awesome campaign to reach their target. They outfitted employees who regularly traveled abroad with luggage that had metal tablets inside with creative such as “Bored? Inquire about a job with us,” or “Between us, with us you can earn more” written on them. As the bags passed through the scanner, the security employees could clearly read them. They had no problems filling the vacant positions, and 1/3 of the people asked in job interviews said they were made aware of Supreme Security by this campaign.