Marketing Innovations – Range Rover and Ok Go

Range Rover is working with Ok Go to help them create their next ultra viral music video. They gave Ok Go the GPS technology used in the vehicles and with that Ok Go is creating their “Pulse of the City” geo-mapping, street parade project. The band took to the streets of LA on November 17th with their instruments and using the GPS technology and the “Pulse of the City” app they made a giant geo-art of the Ok Go sign. They are inviting people to do the same in their city and make geo-art logos, names, and pictures through their city streets. They will compile the content and use the best-of-the- best to create an exclusive video that will launch in January.

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