Marketing Innovation – Repromed Fertility Clinic Disruptive Print Ad

WARNING: This print execution contains sexual language and content that some may find offensive.

So why are we still bringing it to you?

Because it is a disruptive ad creating A LOT of buzz and is clearly accomplishing its goal of raising awareness.

Jamshop, an agency in Adelaide, Australia, created a print ad in FHM magazine for their client, Repromed Fertility Clinic in which readers came to a section where two pages were stuck together. One of the pages featured a model in lingerie, the other, an info ad for Repromed Fertility Clinic and an invitation to take an online quiz to see if they qualify as sperm donors.



Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s