Marketing Innovation – Repromed Fertility Clinic Disruptive Print Ad

WARNING: This print execution contains sexual language and content that some may find offensive.

So why are we still bringing it to you?

Because it is a disruptive ad creating A LOT of buzz and is clearly accomplishing its goal of raising awareness.

Jamshop, an agency in Adelaide, Australia, created a print ad in FHM magazine for their client, Repromed Fertility Clinic in which readers came to a section where two pages were stuck together. One of the pages featured a model in lingerie, the other, an info ad for Repromed Fertility Clinic and an invitation to take an online quiz to see if they qualify as sperm donors.


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