Pop Culture – MTV Back Into Music

MTV is trying to get their groove back. The reality behemoth is making strides to reconnect with their music roots as they launched a new music discovery tool for up-and-coming bands last week called, MTV Music Meter. The site uses EchoNest’s technology to comb blogs, social media, video, and traditional channels to determine which bands are receiving the most attention on any given day. Fans can click on any band to listen to 30-second sections of songs via Rhapsody, watch music videos, see photos, read tweets about that artist as well as news and bios, and find bands that are similar to the artist in question.  Users can also search for any artist — even those who aren’t all that buzzy — and delve into news, music and check out similar artists. According to MTV, this tool is currently only available as a website and as part of the forthcoming MTV Music ID pack from Sprint, but should be coming to iPhone and Android devices by the year’s end.

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