Technology Highlight – Adidas 3D Touchscreen Wall

UK shop Start Creative worked with Adidas to create a 3D wall display that lets shoppers examine up to 8,000 sneakers. The 3D touch screen allows shoppers to zoom, rotate, and pull up specs, video, and additional information on the sneaker such as which shoes players wore at the World Cup. The technology was unveiled at the National Retailer’s Federation in New York. It allows a more interactive experience with the sneakers in store, turn blank walls into selling space, and give customers access to a much more extensive inventory.

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