Intel is trying to build excitement around their 2nd generation Intel Core i5 processor through an action-adventure video called, “The Chase.” The video demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite. The video was developed at Venables Bell & Partners in San Francisco and was released at the beginning of January, but has recently gone viral, racking up almost 2 million views.
Viral of the Week – Intel “The Chase”
Posted on February 8, 2011