Viral of the Week – Rear View Girls

New Zealand natives Reanin Johannink and Jessie Gurunathan posted an experiment on YouTube called “Rear View Girls” whereby they hid a camera in the butt of their jeans and filmed passersby as they were caught sneaking a peak at their behinds. The video quickly racked up over 5 million views and was recently outed as a viral campaign for Levis by BBDO Auckland. Nonetheless, it is clever and catches just as many women turning their heads as men.


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