Innovations Pick – Carmonica

Mini is running a very cool campaign in New Zealand called Carmonica. They taped 300 harmonicas in different keys to a mini and when they hit the road they recorded the music that was created at different speeds and angles. They took this cool execution further by cutting up the video clip they made, which you can see on the front page of the site, into smaller clips of the different sounds and created an experience that allows people to order the clips any way they want in four different layers with background music to create their own custom Carmonica music video. Go ahead, have some fun.

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