Innovations Pick – Hot Wheels 3D Projection

We’ve been bringing you 3D projections since we discovered them being done in Europe last year. The technology always proved to be very cool and the events around them proved to be great for brands involved. However, the creative was always severely lacking and they often became boring. However, we’ve finally found our favorite creative yet. Hot Wheels Skull Racers put on an ultimate speed racing battle on the face of the Customs House in Sydney, Australia. Produced by digital production agency Muse, the projection featured footage of the world’s fastest toy vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Now, the projection could have been brighter and the lights around it dimmer in order to have a more crisp and clear execution, but the creative, especially if you are a kid, is very cool and very fun.

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