Innovations Pick – Bluebrain Location Based Album

As we’ve been working on amazing executions at large music festivals lately including SXSW, Bonaroo, and Coachella, we’ve seen a lot of cool music executions. This week’s Innovations Pick is one of the coolest ways we’ve ever seen to distribute an album. “The D.C. band Bluebrain created the world’s first music album that doubles as a location aware mobile application. The app will sync songs, and even melodies to a listener’s location as they travel through The National Mall in Washington, D.C…. In describing the app, the band noted the process of composing music that reflects the ‘feel’ of a specific location. Bluebrain has plans for future album apps for Prospect Park in NYC and Highway 1 in California.”

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