Marketing Innovation – German Billboard Dispenses Dog Food With Foursquare Check-in

“In Germany, a billboard for the GranataPet brand dog food lets consumers (or actually, their dogs) get a sample by checking in [to the billboard] via Foursquare. As this video shows, once you check in, dog food comes out of a dispenser at dog level. As detailed, the checkins are noted on a distant server that is connected to a black box in the billboard that controls the dispenser.”

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