Innovations Pick – Juicy Fruit’s Serenading Unicorn Serenades Sarah Silverman

As the digital content sphere continues to grow we are seeing more and more celebrities get involved either by creating production companies to come up with custom content as Jason Bateman and Will Arnett did with DumbDumb, or creating shows and distributing them through established channels like Zach Galifianakis’ “Between Two Ferns.” Juicy Fruit created a series of videos around a character called the Serenading Unicorn and has created videos with David Koechner (who is also working with DumbDumb on a Denny’s series), the YouTube lip syncing sensation Keenan Cahill, and most recently, and our favorite to date, serenading Sarah Silverman – it is utterly absurd but definitely funny.

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