Marketing Innovation – Tropicana Illuminated Billboards Using Oranges

Tropicana built some very cool illuminated billboards in France which use the “acid battery experiment” we all did in elementary school science class to power them. The billboards are made of several thousand spikes of copper and zink, a lot of wiring, and a bunch of oranges to illuminate the words “Natural Energy” in French and the Tropicana logo.

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