You may have seen this already, it’s all over the press because it’s an amazing idea. Pepsi is introducing the Social Vending Machine that lets users send free sodas to their friends. To do so, users select a beverage and enter the recipient’s name, mobile number and personalized text message with a code redeemable at new vending machines that they are rolling out. Users can even record a personal video message that their friends will receive when they get the gift. This idea requires a lot of new infrastructure, but it’s very cool and worth it – keep an eye out for them and let us know if you see/use one!