Innovations Pick – The Social Bottle Opener

This idea for a “social bottle opener” came from Max Arlestig and Maximilian Gebhardt from the Miami Ad School in Hamburg, Germany. The concept is a social bottle opener that connects to your Facebook page via Bluetooth and automatically creates an event at your location. Your local friends can then RSVP to say whether they will be attending or not and the person who has the most people at their party receives a free case of Heineken for the weekend. Simple, useful, creative, brilliant!

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