What is something we might do while sitting on our couch? Watch movies perhaps. And what do we eat when we watch movies? Popcorn! This is how I imagine Ogilvy Brazil came up with their idea for Luiza Sofa – a Sofa department store in Brazil – to create sofa shaped microwave popcorn bags to promote an upcoming event. Apparently, it worked pretty well, as they are claiming the event saw a 17% increase in sofa sales. Further proving that we can clearly be marketed to anywhere, anytime.