Marketing Innovation – Sofa Shaped Microwave Popcorn Bags

What is something we might do while sitting on our couch? Watch movies perhaps. And what do we eat when we watch movies? Popcorn! This is how I imagine Ogilvy Brazil came up with their idea for Luiza Sofa – a Sofa department store in Brazil – to create sofa shaped microwave popcorn bags to promote an upcoming event. Apparently, it worked pretty well, as they are claiming the event saw a 17% increase in sofa sales. Further proving that we can clearly be marketed to anywhere, anytime.


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