Marketing Innovation – One Second Video To Promote OCD Awareness

An entry in the Cannes Lions Good Work YouTube contest, developed by a team at McCann Erickson Israel for the Obsessive Compulsive Disorder (OCD) Foundation is a one second long commercial that you have to play over and over – to mimic and OCD symptom – in order to read the text. It’s a cool way to use video to put people in the shoes of someone with OCD.

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