Marketing Innovation – Perrier Invites Crowd To Make Video Series Steamier

Perrier uses the crowd to help boost its new campaign’s viralability. By promising YouTube viewers “The More People Who Watch, The Hotter The Party”  the interactive promotion incentivizes the crowd to share the brand’s YouTube channel to  unlock more of the content.  In other words, it’s like a giant, social media enabled peep show.  Who’s got a quarter?

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