Innovative Thunder (R/GA associate creative directors Christian Behrendt and Leif Abraham) have created a new way to utilize the social media market. Starting out with a simple product — their book titled “Oh My God What Happened and What Should I Do?” — Innovative Thunder set up a promotional campaign using Twitter to give the book away for free using digital downloads. This simple idea grew into a new marketing model called Pay with a Tweet. Now, for the price of a tweet, you can get products, music, publications and more. It is the new way of social media marketing, and it only costs 3 seconds of your time.