Marketing Innovation – Diesel Helps You Mask Your Facebooking At Work

Recognizing the difficulty in hiding Facebook playtime from employers, Diesel Guatemala took it upon themselves to create an ingenious application that turns the popular time-killer into what appears to be an Excel spreadsheet – with all the functionality of Facebook built into it.   The downloadable application is part of their ‘Be Stupid At Work’ campaign and enables users to ‘connect to your world without being caught.’   In other news, Excel usage has mysteriously  gone up 5000%.